The “Meatless Monday” movement was introduced during World War I to encourage American families to reduce their consumption of meat that could be used to aid in war efforts. Since then, it has become an increasingly popular initiative among hospitals, restaurants, work places, and appropriately, schools. Going meatless at the start of the week is becoming more common for several reasons; aside from the extensively documented positive impact on public health, going “meatless”-even for one day a week-is beneficial economically and more environmentally sustainable. Going Meatless minimizes water usage, reduces greenhouse gases, and reduces fuel dependence, as detailed in the first reference link.
The Meatless Monday initiative focuses not on serving exclusively meatless food, but on ensuring that students are educated on the impact of meat on the environment and encouraging everyone to begin going meatless even for one day. It also works to increase meatless options in dining areas every day of the week. The Meatless Monday website lists 153 campuses already participating in the initiative, including Illinois’ own Moraine Valley Community College and Northwestern University!
Project Timeline: To create a menu, informational hand-outs, and coordinate with campus dining would take approximately two months. Meatless Mondays could officially be launched by 2017!
Preliminary Project Budget: The Meatless Monday website offers free downloadable posters, sample menu plans, and informational handouts. To gather supplies and possibly additional ingredients would cost about $3,000.
Detailed Benefits of Meatless Monday: http://www.meatlessmonday.com/about-us/why-meatless/
Free Posters and Printouts: http://www.meatlessmonday.com/start-a-campaign/
Additional Tools and Resources: http://gracelinks.org/media/pdf/mm_campus_kit.pdf