Spring 2016 Group PSA Project

US 130 Groups Spring 2016

Group PSA Final Project Spring 2016

Students will be assigned to small working groups to create a public service announcement (PSA). The PSA video will be approximately 5 minutes long. The video can be a commercial, news report, or Powerpoint video (with voiceover). Other suggestions must be approved in advance by the professor. The groups will be assigned a theme/topic out of the list of 16 topics. Each group must identify three potential PSA video ideas/themes within that topic. The professor will select one of those three for the group to develop as a semester group project.

The purpose of the PSA video is to provide an educational tool that promotes awareness of urban sustainability challenges, policies, and potential solutions.

Keep in mind that the intended audience of a PSA (public service announcement) is the general population. Keep the PSA appropriate for the audience type. If you wish to direct your PSA towards a certain audience (elementary-level kids, college students, older generation, etc.), you must get approval from the professor first.


Please be extremely careful about sourcing your research material and what is included in your PSA video. You must document all sources. If quoting, make sure it is explicitly stated. Be mindful of copyright permissions in text, images, and audio. Plagiarism is a serious offense and it will not be taken lightly in this class. If it’s on YouTube and flagged for copyright infringement, you automatically fail. YouTube has specific guidelines on what’s permissible and legal.

If you have any further questions about what constitutes as plagiarism, just ask.



Requirements for the Group PSA Projects

The students will be responsible for turning in the following assignments throughout the semester:

  • 3 Potential Ideas/themes for PSA topic assigned                                  due Week 3
    1. 3-5 sentences describing each idea
    2. Include specific examples you would like to highlight in the PSA
  • Proposal                                                                                                due Week 5
    1. One page document, 10 pt. font, 1.5 spacing
    2. Include drafts of the following:
      1. POST (Problem/ Opportunity/ Solution/ Technology)
      2. STORM (Strategy/ Team/ Others in the Field/ Resources Needed/ Milestones Reached)
      3. List of Sources
  • Outline/Storyboard of PSA Video                                                         due Week 7
    1. Submit Storyboard with approximate timings
    2. References Cited
  • Group PSA Video Testing                                                                    due Week 13
    1. Ensure video will work with platforms in class
    2. PSA video at 90% completion
  • Final Video, Video Summary and Presentation                                   due Week 15
    1. 5 minute PSA video
    2. Video Summary (200-400 word description of the video for the YouTube site)
    3. Presentation of the video to the class


PSA Topics

  1. Urban Sustainability
  2. Urbanization (Human Impacts)
  3. Urbanization (Natural Impacts)
  4. Ecology in Urban Development
  5. Climate Change (Human Impacts)
  6. Climate Change (Natural Impacts)
  7. Energy (Types and Use)
  8. Economic Development/Globalization
  9. Developed and Developing Countries
  10. Cities and Health
  11. Social Equity and Diversity in Urban Sustainability
  12. Ethics and Global Solutions
  13. Grassroots and Community-based efforts
  14. Urban Planning for Urban Sustainable Development
  15. Science of Sustainability
  16. Policies and Regulations